01
Target & Position Effectively
Sharpened ICP, segmentation, and demand signal — focus that compounds. Market position that is true, distinctive, and aligns with customer values.
Aim + Frame
Commercial Operations Excellence
Revenue Systemsand Executionfor the Middle Market.
We build the commercial engines that turn growth pressure into durable competitive advantage.
Minneapolis · Chicago · Indianapolis
Why It Matters Now
Commercial advantage has never been harder to build — or more valuable.
Growth pressure no longer rewards effort. It rewards architecture. The companies pulling ahead are the ones whose commercial systems are structurally stronger, not temporarily better.
— The Five-by-Three Engine
Commercial
Advantage.
Growth requires repeatable, scalable superiority across the full revenue motion — not a single clever play, but five capabilities compounding into three durable outcomes that peers can't easily match.
Five Capabilities · Inputs
Compounding
Three Outcomes · Results
02
Price Strategy & Governance
Pricing architecture, packaging, willingness-to-pay, and the operating discipline to hold the line. Pricing isn't a decision — it's an operating system.
Capture
03
Sell & Distribute Effectively
Available how and where customers want to buy. Increase conversion across direct, partner, and product-led motions. Balance power across channel partners with clear economic alignment.
Convert
04
Retain + Expand
Increase stickiness and grow share of customer wallet. Get closer to your customer experience and enhance it through programs and offerings that add the right value.
Retain
05
Leverage Revenue Ops + Commercial Analytics
Data and the operating systems they feed are your decision intelligence layer. Identify and convert win factors into playbooks for predictable scaling in expanded markets and customers.
Compound
↑Margin
Higher margins
Pricing power and efficient distribution widen the gap between value created and cost to serve.
↑Growth
Faster growth
Sharper targeting and stronger retention multiply every dollar of go-to-market spend.
≈Signal
Predictable revenue
A repeatable motion produces reliable forward bookings — the kind investors and operators trust.
How to Create Commercial Advantage
Establishing advantage doesn't require starting over — it requires an upgrades roadmap your business can rely on and an execution plan your leadership can run with.
An upgrades roadmap that compounds growth.
Revenue ↗
DISCOVER 01
Diagnose
DESIGN 02
Architect
EXECUTE 03
Install
UPGRADE 04
Operate & Grow
Roadmap · Compounding Revenue
CE2 · Companion v1
Why CE2
CE2 was built for these moments. We turn the pressures facing middle-market companies into durable competitive advantage — through commercial strategy and execution systems that hold under scrutiny.
Former operators, not consultants.
We've held P&Ls. We know what performance actually requires — and what it costs to get there.
Partner-led, not project-staffed.
Senior practitioners on every engagement. No hand-offs to junior teams. No standardized playbooks.
Momentum Builders.
Bringing unmatched enthusiasm to our clients' teams for over a decade. CE2 delivers the plan and tools that accelerate insights into action — with or without us.
Laser focused on delivering recommendations based on economic & strategic value creation
EBITDA
Positive Cash Flow
Market Value
Spanning the lifecycle of your business, tailored to where you are at.
Engagements designed to address every stage of the journey — from growing & scaling to preparing for sale.
Explore Our SolutionsCommon Questions
Questions leaders ask before they reach out.
What does CE2 Partners do?
We build the commercial strategy and the systems to run it for middle-market companies. The work covers the full revenue lifecycle: how you target and position, how you price and sell, how you keep and grow accounts, and the revenue operations and analytics underneath. We don't write a report and walk away. We help your team put the plan into motion and make it hold.
How is CE2 different from a management consulting firm?
We're former operators, not career advisors. We work inside the business with your team, not above it from a slide deck. What you get is a roadmap your leadership can actually run and an execution plan that holds up when the pressure is on.
Who does CE2 work with?
Company owners and executive teams at middle-market companies, along with the private equity firms, M&A advisors, and commercial bankers who back them. We match the engagement to the mandate, whether you're scaling, tightening operations, buying a business, or getting ready to sell.
Does CE2 work across the whole commercial lifecycle, or just one stage?
Across the whole lifecycle. We work four moments: growing and scaling, sharpening operations, acquiring and integrating, and preparing for a sale. The engagement is sized to where your business is right now, not a fixed package.
Where is CE2 based?
Chicago, with team in Minneapolis and Indianapolis. We work with middle-market companies across the United States.
How do we start working with CE2?
Start the conversation. Tell us where your business is and what's pressing, and we'll tell you honestly whether there's a fit. If there is, we scope the work to the moment you're in.