CE2 Partners is your strategy-through-execution partner.
We believe our clients know their businesses better than anyone.
Our experience working in businesses, as leaders, taught us that companies have solid intuition about their growth opportunities but often lack the resources, accurate data, reliable projections, and expert commercial insights to make decisions on strategies and execute with confidence and success.
Our process is built on collaboration.
While our focus is on Commercial Operations initiatives and improvements, we deeply understand the importance of working cross-functionally in developing successful, durable commercial strategies. We often work with Production, Supply Chain, Finance, IT, and Communications teams to ensure our recommendations’ accuracy and success, assessing all organizational and working capital impacts.
We base our recommendations on economic and strategic value creation:
Who We Are & Why We Exist
We exist to serve middle and lower-middle market executives on their greatest commercial hurdles. Whether dealing with the complexities of growth and diversification, hitting a plateau, or experiencing a decline, CE2 Partners has the insight and tools to build actionable solutions.
With career concentrations in Commercial Operations, Strategic Marketing, and General Management, founders Katie Hoch and Steve Baker bring 50+ years of operating experience to clients. After serving manufacturing organizations in leadership roles, they saw gaps in how organizations built strategies and executed around profitable growth and how levers for creating value were left unpulled.
Gaps We Saw
Outside Industry Know-How: Outside industry or adjacent industry knowledge just didn’t exist. We didn’t understand, and we didn’t have anyone to find out, with accuracy, how these players made moves successfully.
Getting to a “Yes”: Saying NO to powerful and profitable game-changers like new pricing strategies or new routes to market because the fundamental questions that lead to a YES couldn’t be answered with the data and intelligence at hand.
Price Potential: Leaving opportunities for EBITDA growth behind because price decision-makers and influencers underestimated their pricing power–and lacked actionable data, insights, and an underlying culture geared toward responsibly maximizing price.
Legacy Setups: Allowing legacy selling setups and influential channel partners to constrain growth and profit-taking opportunities.
New Businesses/Revenue Streams: Strategic ideas never developed into actionable strategic options with predictable and comparable outcomes.