Identifying Inflection Points for Growth

CLIENT PROFILE
INDUSTRY
Mobile Industrial Equipment
SIZE
$150M in Sales at Engagement
GEOGRAPHIC MIX
70% North America
MARKET POSITION
#3
UNIQUE LINES OF REVENUE
3
CHANNELS TO MARKET
Direct, Dealer Distribution, Rental, Online
3-YEAR CAGR AT ENGAGEMENT
10%
BACKGROUND
Established manufacturer experiencing strong year over year growth for 5 consecutive years, held the #3 market position, and wanted to determine the next inflection point for growth. CE2 Partners assessed the client’s three business lines to determine their potential for growth and economic value creation.
OBJECTIVE
Gather, organize, prove (or disprove), and prioritize strategies for achieving the client’s economic and strategic objectives.  
PROJECT DRIVERS
Strategic Objective:
Become the industry’s #2 manufacturer by 2025
Economic Objective:
Double market value by 2025  
DELIVERED
Determined each business line’s 3-5-year potential for economic and strategic value creation
Interviewed senior executives and mid-level managers for perspectives on where they saw the best opportunities for growth
Synthesized inputs and past results and added expert insights resulting in 5 potential strategies across the 3 business lines
Collected additional external data required for reliable conclusions and forecasts 
Developed custom Vitality Index, designed to rank each strategy by:
• Strategic alignment 
• Economic potential (5-year cashflow modeling) 
• Business model requirements 
• Market shaping requirements 
• Impacts on the broader organization and go-to-market partners
Recommended the best strategy for meeting the client’s strategic and economic objectives

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