Identifying Inflection Points for Growth
| CLIENT PROFILE |
| INDUSTRY Mobile Industrial Equipment |
| SIZE $150M in Sales at Engagement |
| GEOGRAPHIC MIX 70% North America |
| MARKET POSITION #3 |
| UNIQUE LINES OF REVENUE 3 |
| CHANNELS TO MARKET Direct, Dealer Distribution, Rental, Online |
| 3-YEAR CAGR AT ENGAGEMENT 10% |
| BACKGROUND |
| Established manufacturer experiencing strong year over year growth for 5 consecutive years, held the #3 market position, and wanted to determine the next inflection point for growth. CE2 Partners assessed the client’s three business lines to determine their potential for growth and economic value creation. |
| OBJECTIVE |
| Gather, organize, prove (or disprove), and prioritize strategies for achieving the client’s economic and strategic objectives. |
| PROJECT DRIVERS |
| Strategic Objective: Become the industry’s #2 manufacturer by 2025 |
| Economic Objective: Double market value by 2025 |
| DELIVERED |
| Determined each business line’s 3-5-year potential for economic and strategic value creation |
| Interviewed senior executives and mid-level managers for perspectives on where they saw the best opportunities for growth |
| Synthesized inputs and past results and added expert insights resulting in 5 potential strategies across the 3 business lines |
| Collected additional external data required for reliable conclusions and forecasts |
| Developed custom Vitality Index, designed to rank each strategy by: • Strategic alignment • Economic potential (5-year cashflow modeling) • Business model requirements • Market shaping requirements • Impacts on the broader organization and go-to-market partners |
| Recommended the best strategy for meeting the client’s strategic and economic objectives |