
Identifying Inflection Points for Growth
CLIENT PROFILE |
INDUSTRY Mobile Industrial Equipment |
SIZE $150M in Sales at Engagement |
GEOGRAPHIC MIX 70% North America |
MARKET POSITION #3 |
UNIQUE LINES OF REVENUE 3 |
CHANNELS TO MARKET Direct, Dealer Distribution, Rental, Online |
3-YEAR CAGR AT ENGAGEMENT 10% |
BACKGROUND |
Established manufacturer experiencing strong year over year growth for 5 consecutive years, held the #3 market position, and wanted to determine the next inflection point for growth. CE2 Partners assessed the client’s three business lines to determine their potential for growth and economic value creation. |
OBJECTIVE |
Gather, organize, prove (or disprove), and prioritize strategies for achieving the client’s economic and strategic objectives. |
PROJECT DRIVERS |
Strategic Objective: Become the industry’s #2 manufacturer by 2025 |
Economic Objective: Double market value by 2025 |
DELIVERED |
Determined each business line’s 3-5-year potential for economic and strategic value creation |
Interviewed senior executives and mid-level managers for perspectives on where they saw the best opportunities for growth |
Synthesized inputs and past results and added expert insights resulting in 5 potential strategies across the 3 business lines |
Collected additional external data required for reliable conclusions and forecasts |
Developed custom Vitality Index, designed to rank each strategy by: • Strategic alignment • Economic potential (5-year cashflow modeling) • Business model requirements • Market shaping requirements • Impacts on the broader organization and go-to-market partners |
Recommended the best strategy for meeting the client’s strategic and economic objectives |