CE2 Partners is a commercial advisory firm dedicated to the middle market. We design and execute the revenue systems that turn growth pressure into durable competitive advantage.
Three pressures define this moment for middle-market companies. Each one tests the structural integrity of the commercial engine. Each one is solvable — with the right architecture, the right people, and the right operating discipline.
— Built for a stage you've outgrown
Every business model was built for a specific stage. What delivered results at one level of scale may now have become a constraint.
Whether you're growing toward $100M or pushing well beyond it, removing the ceiling requires transformation of your commercial model — revamped go-to-market, pricing, and sales architecture.
— Sound plan, underbuilt foundation
Ever had a strategically sound growth plan that failed? You're not alone. It wasn't the wrong plan — it was commercially underbuilt.
CE2 closes execution gaps so companies can proceed with confidence: go-to-market assumptions, pricing architecture, sales design, plan KPIs, and clear owners.
— Clean data, decisive cadence
Competing effectively requires clean data and the discipline to act on it — accurate customer economics, pricing visibility, and operating rhythms grounded in reality.
AI is rapidly becoming a meaningful component of this infrastructure, but it compounds what is already built — not what is absent.
Every senior member of CE2 has carried operating accountability — full P&Ls, sales orgs, pricing transformations, integrations. We bring the discipline of someone who's been measured by results, not deliverables.
Strategy without execution is a slide deck. CE2 stays embedded long enough for the systems to take hold and the operating rhythms to become permanent.
Honest commercial assessment is rare and valuable. Whether we're advising owners, executives, or buyers, our analysis holds up under scrutiny because it's grounded in reality.
25+ years as a commercial and general management executive in manufacturing and industrial markets. Steve has led full P&Ls, sales organizations, and strategic growth initiatives — bringing the hard-earned operating discipline that only comes from having held the accountability.
25+ years of commercial leadership across manufacturing and distribution. Katie has held senior executive roles driving enterprise-wide go-to-market transformation, pricing strategy, and revenue growth — bringing deep practitioner fluency to commercial architecture.
A decade embedded in commercial finance and operations at a mid-sized industrial distributor — turning data across three different systems into something leadership can act on, fast.
25+ M&A and divestiture transactions, led a $150M+ pricing transformation, and full enterprise technology experience — bringing transformation architecture and board- and investor-level communications rigor with C-suite accountability.
Designs KPI architectures, operating rhythms, and leadership coaching frameworks that keep commercial execution from reverting after the engagement ends — the durability layer.
Executing on commercial growth often requires resources our clients don't have. Our bench of specialist firms exists to fill these gaps when needed and ensure successful outcomes.
Supply chain specialists pairing strategy with execution — accelerating sourcing, planning, and operations behind our commercial strategies.
Senior operators bringing the manufacturing and financial rigor for complex commercial transformations to succeed.
A human-centered AI firm building data architectures, workflows, and agents — embedding AI directly into our analysis, deliverables, and execution systems.
Technology and business architecture specialists for mid-market B2B — aligning business strategy and workflow with the technology stack, so growth can scale.