Built for the stage
you're actually in.
The $10M–$25M company isn't a smaller version of the $100M company. Bandwidth, team structure, operating cadence — all fundamentally different. Most advisory firms either skip this stage or offer a stripped-down enterprise playbook that was never built for it.
CE2 EMM applies senior commercial expertise to the 2–3 highest-impact levers — with scope and pricing built for where you actually are.
Right-Sized
Focus
The 2–3 highest-impact levers, not everything.
Right-sized scope
Team
Senior practitioners only. No junior handoffs.
Same people as our $500M engagements
Engagement
Built for limited bandwidth and compressed timelines.
Action-first
Operating
Growing the business at this stage.
For founders and CEOs running and scaling the business.
Clarity on the 2–3 levers that matter most.
Our right-sized Commercial360 EMM surfaces the highest-impact moves at your scale — not a 50-page strategic deliverable that won't get used.
Discipline without bureaucracy.
Lightweight commercial systems — pricing rationality, performance cadence, segment focus — built around the levers that matter most. Not the full enterprise playbook.
Senior partnership at the table.
The same practitioners as our larger engagements, in the room with you — not a junior team running their first engagement on your business.
Transacting
Preparing for ownership transition.
For owners considering a sale, recapitalization, or generational transfer.
A commercial story that holds up to professional buyers.
Even at $10M–$25M, sophisticated buyers will scrutinize your commercial engine. QoCP EMM closes the gaps before they surface in diligence.
Diligence-grade analysis, right-sized.
The same QoCP rigor as our larger engagements — pricing realization, segment economics, growth credibility — scaled to your business and your budget.
Avoid the surprises that compress valuation.
First-time sellers benefit most from pre-process readiness. We surface what buyers will find — before they find it — so diligence holds value rather than erodes it.
Start where you actually are.
Whether you're growing the business or preparing for a transition, the conversation begins the same way: what 2–3 moves matter most at your stage?
Start the ConversationOr reach us directly: info@ce2partners.com · 312.444.0330
Questions leaders ask before they reach out.
What do you mean by the emerging middle market?
Companies that have outgrown the early stage but aren't yet running like a mature mid-market business. You're big enough that the commercial decisions carry real weight, but a full consulting engagement would be too much machinery for where you are.
We're not ready for a big consulting project. Is this right-sized for us?
That's exactly who this is built for. We focus on the two or three levers that matter most at your stage, bring senior people to the table, and add discipline without the bureaucracy. No oversized team, no process for its own sake.
How do you help us prepare for an eventual sale or ownership transition?
We build a commercial story that holds up to professional buyers and run diligence-grade analysis, right-sized to your business. The point is to surface and fix the things that compress valuation well before you're at the table.